COMMERCIAL PRODUCTION

DIRECT RESPONSE

A full-service company, Baubo Productions, Inc. can take a concept from the page to the stage with a 300% higher degree of success than the industry as a whole. President and CEO Shepherd Sands has personally written, directed, produced and edited short form commercials and long form infomercials for Direct Response marketing campaigns that have earned over $1 billion dollars for her clients.

One of the original creators of infomercials in the mid-80’s, Shepherd knows how to find the inspiration that fosters the creative mind and how to transfer that inspiration into income. She’s put people in business and retired their grandchildren.

Let us brand your product and maximize your brand through Info Marketing:

• Short Form Commercial Spots
• ½ Hour Infomercials (National & International)
• Radio Spots
• Leading-edge Internet content

In 1985, Shepherd agreed to develop a half hour show for a commercial client. Based on the Nightline format, Robert Vaughn was hired and the rest is history. The Helsinki Formula Hair Care product became one of the first and longest running infomercials of its time and Shepherd became the 1st person to write, produce, direct and edit an infomercial. From an inkling of an idea to the final rendering of vision, an entire industry was created.

“If there were any infomercials on the air before this, I didn’t know about them. In fact, they weren’t even called infomercials yet. We actually got Neilson ratings. I had to write, ‘This is a complete commercial!’ on the slate because the stations were trying to add their own spots.”

Shepherd’s infomercial campaigns have aired internationally and have been translated into many languages including Spanish, German and Hindi.

Baubo Productions provides production services of signature quality utilizing a network of associates complete with in-house Avid editing suite. Baubo is named after the goddess of the belly laugh and has offices in Los Angeles and the Bay Area.

Contact us for a free marketing consultation and the chance to take your product from concept to completion with one phone call.

Partial List of Short Form Spots:

Partial List of ½ Hour Infomercials:          

• Financial Freedom Discoveries – the Millionaire Mindset Collection for
  real estate investing. Combines investigative reporting with reality TV
• WORLDWIDE Health & Beauty Discoveries – series of 4, magazine format with Australian locations. Nad’s All Natural Hair Removal Gel, $450 million campaign
• Consumer Challenge – series of five, 20/20 format. Blublockers, MDR Vitamins, Prozil, Massage oil, & Uri Geller’s Perceptron
• Morgan Brittany On Beauty – talk show format with audience, George Hamilton Skin Care.
• Learning To Learn Guitar With Roy Clark – talk show  format with audience and two hour instructional video.
• Desert Beauty’s Time Away – talk show format, Skin Care system.
• Robert Vaughn Discovers – series of five, Nightline format, The
  Helsinki Formula - longest running 1/2 hour infomercial from ‘85 – ‘91.
• The Great American Dream Salutes... honoree banquet at Beverly
  Hills Hotel with location B-roll, How-to for Network Marketing.
• More Life With Joseph Campanella – talk show format, Stop Smoking
  campaign Cigarrest.
• Breakthrough With Leonard Grant – Larry King format, Books and
   Tapes about Elvis Presley, featuring Mae Axton.
• On Line – 20/20 format, Helsinki Formula hair care package.
• You Can Dance With Joe Namath – Audience participation, six how-to
  Dance Tapes.
• Natural Solutions – Big Sky Montana Bee Pollen product line.
  

PUBLIC SERVICE ANNOUNCEMENTS

• California League of Cities
  The Heart of the City, a series of spots presented by Polly Bergen
  and various celebrity talent for public awareness about city services airing throughout the state. Also, New Convention Center & Super Shuttle promotional video
  
  
• City Scope 21, City of Long Beach
  Hire-A-Cop with Leslie Nielson, Long Beach Police Department
  HIV/STD Testing  (English and Spanish)
  Buy Long Beach
  Telecommuting from the TeleBusiness Center
  Minority Business Assistance Program
  The Long Beach Strategic Plan
  Job Corps Program
  
  
• The Peter Zippi Fund for Animals
  Various spots about caring for your pet and fund-raising for a veterinary cancer clinic, hosted by Wesley Eure.